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British Airways is the UK's largest international scheduled airline, flying to 148 destinations at convenient times, to the best located airports. Its principal place of business is Heathrow, one of the world's premier airport locations, which serves a large geographical area with a comparatively high proportion of pointtopoint business. British Airways is one of the International Airlines that provides its flights to 570 destinations in 133 territories.
It mainly operates from the Heathrow and Gatwick. It faces many problems like 531 million pounds loss in revenue because of lack of international market study, employee relationship (strike problem) and many more. British Airways Essay. British Airways Industrial Disputes Fact files: articles to read 19 June 2012 12: 38 Unread 1.
BA on the up after dispute deal 1. Union welcomes BA deal that avoids humiliation 1. iPad: Collecting, Annotating and Redistributing Student Work 2. BA workers vote to ballot on new deal 3. American Airlines and British Airways will promote the" Miles Millionaire" contest on Facebook, Twitter, and YouTube on April 14. The contest, developed by OgilvyOne, targets existing American Airlines AAdvantage and British Airways Executive Club program members as well as prospective members.
British airways will follow the same tends as the nofrills airlines, and that would include no meals and refreshments through the flights to slash operating costs of the flights [Reece, 2002. Other measures in response to the nofrills airlines are using telemarketing to provide ticket sales.