The meta description is a snippet of up to about 155 characters a tag in HTML which summarizes a pages content. Search engines show the meta description in search results mostly when the searchedfor phrase is within the description, so optimizing the meta description is crucial for onpage SEO. Here is an example of a web page without the viewport meta tag, and the same web page with the viewport meta tag: Tip: If you are browsing this page with a phone or a tablet, you can click on the two links below to see the difference.
Nov 14, 2017 Descriptions in meta tags description should be unique for all pages of the site, it is not recommended to copy a part of the text on the page to fill the tag. The description tag should be different from the title tag. In this example, we have highlighted the metadescription in yellow. As you can see, the meta description is a short snippet of text which weve used to incorporate a strong marketing message to encourage people to click through to our website.
How to Write a Meta Description Title tags and meta descriptions are bits of HTML code in the header of a web page. They help search engines understand the content on a page. A pages title tag and meta description are usually shown whenever that page appears in search engine results. Description: Google calls this the snippet. Most SEOs refer to this as the meta description or description. Googles machines most often choose the description you write and use in your pages HTML meta tag if it contains the best possible information to display for a given search.
Otherwise, Googles algorithm will excerpt Step 3 Adding a relevant description meta description tag. The description are the phrases that will appear under every title in Google, Yahoo, Bing and other search engines. The search engines show the description you add to your meta tags so it's important to make a relevant description for every single page on your website. If you write a meta description that is too long, Google will truncate it.
The standard accepted length is 156 characters long. Unlike page titles, meta description cutoffs do not seem to be pixelbased in the same way that page titles are. Meta tags are a great way for webmasters to provide search engines with information about their sites. Meta tags can be used to provide information to all sorts of clients, and each system processes only the meta tags they understand and ignores the rest.
If a webmaster writes a meta description into the page's code, what they choose to write can actually detract from the relevance the engines make naturally, depending on the query.
One caveat to intentionally omitting meta description tags: Keep in mind that social sharing sites like Facebook commonly use a page's meta description tag as How can the answer be improved?
What is a Meta Description? In simple terms, a meta description is an HTML tag that is used to describe a web pageblog article (same thing) in snippet form, and can be customized quite easily on most platforms, especially with Wordpress, by simply using something like the AllinOneSEO Pack.
There In short, the better your meta description, the more likely it is you'll have good clickthrough rates from organic search. How to Write Great Meta Descriptions. I see writing meta descriptions as a legitimate exercise in effective sales copywriting.
It should do everything possible to drive someone to make that decision and click.