Steps for Writing a Brochure. Determine the audience for your message. Your brochure may be directed toward specific groups, such as potential clients, funders, the media, or a broad audience. Decide on the purpose of your brochure: persuading, informing, entertaining, etc.
Think about the message you want to convey to your readers. How can the answer be improved? Know What Your Reader Wants: You must write your brochure or leaflet from the reader's point of view.
That means the information must unfold in the right order. That means the information must unfold in the right order. Okay, one reason so much brochure copy is dull, is that brochures are often viewed as poor relations of advertising.
So, the job of writing them gets foisted off on administrative assistants, junior writers, or, worse, committees. Brochures are the perfect portable publication. They can be written for a variety of subjects and in many styles. The ultimate goal of a brochure is to spread the word by using as few words as possible. Using Microsoft Publisher is a simple way to write and design a brochure and offers many options.